Case study TutoriasUniversitarias
From WhatsApp chats to students in five countries
</Client>
Education — university tutoring service with international ambitions
</Tech stack>
- Next.js
- React
- Node.js
- PostgreSQL
- Vercel
From WhatsApp-only to international student reach
The challenge
TutoriasUniversitarias' entire business lived inside WhatsApp. No website, no structured way to capture leads, no idea which marketing efforts actually brought in customers. The founder had a clear vision: expand beyond their city. But without digital infrastructure, growth depended entirely on word-of-mouth — and that has a very low ceiling.
What we built
We built a complete digital platform from scratch: a website that ranks on Google from day one, an admin panel so the founder controls everything, automated email follow-ups that nurture every lead, and a dashboard showing exactly what's working and what's not — in real time. The entire business went from scattered conversations to a structured pipeline.
The impact
The site started ranking for the search terms that actually mattered. Organic traffic grew consistently, leads went from scattered WhatsApp chats to a real pipeline with proper follow-up. The best part: the client expanded their reach to students in other Spanish-speaking countries — exactly what they had dreamed of from the start.